HEAR in the Fox Cities BrandingBranding
HEAR in the Fox Cities is a non-profit organization whose goal is to provide hearing aids to children under the age of 21. There is a significant need as hearing aids are expensive and often not covered by insurance or by government agencies. The idea of using the shape of a hearing aid to reveal a “heart” in the negative space came pretty quickly. The addition of a subtle “fox tail” to play with the name was another fun idea that took shape.