Dells Service Center Lobby Signage

Branding

Dells Service Center recently had renovated their customer waiting area to present a more pleasing, upscale image to their customers.  I was tasked with creating a high end piece of signage in the lobby area for customers to view as they walked through the space.  A large piece of acrylic was chosen as the mounting surface, along with brushed steel mounting posts that allowed this signage to appear as if it was “floating” off the wall. A full color graphic was printed on the back of the acrylic sheet, making it appear that everything is one piece of hardware.